Privacy Policy
Last updated: May 2026
Who We Are
Ember Range Co. ("we," "our," or "us") is the data controller responsible for your personal information as described in this Privacy Policy. We decide how and why your personal data is processed.
Information We Collect
We may collect the following categories of personal data:
- Email address — when you sign up for our free zone guides or purchase the Resilient Landscaping field guide.
- Zone/climate preference — when you select your USDA hardiness zone to receive a customized guide.
- Payment information — processed securely by our Merchant of Record, Paddle.com. Paddle collects and processes your payment details (card number, billing address) on our behalf. We do not store your credit card details. See Paddle's privacy policy at paddle.com/legal/privacy.
- Usage data — basic analytics about how you interact with our website (pages visited, time on site, IP address, device type).
How We Use Your Information & Legal Basis
We process your personal data for the following purposes, each with a corresponding legal basis:
- To deliver products you've purchased (e.g., the Resilient Landscaping field guide) — legal basis: contract performance.
- To deliver the free zone guide you requested — legal basis: consent.
- To send marketing emails (tips, seasonal reminders, product updates) — legal basis: consent. You can unsubscribe at any time.
- To improve our website and content — legal basis: legitimate interest.
- To prevent fraud and ensure security — legal basis: legitimate interest.
- To respond to your questions or feedback — legal basis: legitimate interest.
Data Sharing
We may share your personal data with the following categories of recipients:
- Paddle.com — our Merchant of Record, for the sale of our products, payment processing, subscription management, tax compliance, and invoicing.
- Service providers — hosting, analytics, and email delivery platforms that help us operate our website and deliver our products.
- Professional advisers — legal and accounting professionals, as needed.
- Authorities — where required by law.
We do not sell, rent, or trade your personal information to third parties.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes described in this policy. Specifically:
- Purchase records — retained for 7 years for tax and legal compliance.
- Email addresses for marketing — retained until you unsubscribe, after which they are deleted within 30 days.
- Usage/analytics data — retained for up to 26 months, then anonymized or deleted.
Email Communications
When you sign up for a free zone guide, you consent to receive occasional emails from Ember Range Co. related to fire-resistant landscaping, seasonal tips, and product updates. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly.
How We Protect Your Information
We use appropriate technical and organizational security measures to protect your personal information, including encrypted connections (HTTPS), access controls, and secure third-party services for payment processing and email delivery. However, no method of transmission over the internet is 100% secure.
Cookies
Our website may use cookies and similar technologies to improve your browsing experience and analyze website traffic. These include:
- Essential cookies — required for the website to function (e.g., checkout sessions).
- Analytics cookies — help us understand how visitors use our site.
You can control cookie preferences through your browser settings.
Your Rights
You have the right to:
- Request access to the personal information we hold about you.
- Request correction or deletion of your personal information.
- Opt out of email communications at any time.
- Request that we restrict or stop processing your personal information.
- Request portability of your personal data.
- Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact us via the details below.
Children's Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.
Contact Us
If you have questions about this Privacy Policy or your personal information, please contact us at liveemberrange@gmail.com.